As we speak with readers — particularly in the retail point of sale (POS) space — about the challenges they face in their businesses, we often hear about the need to find new revenue sources. A great revenue source that I’ve covered a few times here on this blog is digital signage. But is the technology, and are your customers, ready?
Yes to both. In fact, about a month ago, I did a video blog called 3 Signs Digital Signage Is Ready For Your Line Card. In that post, I mentioned “increased customer interest from seeing successful pilots” as one of the reasons your customers might be ready for digital signage today. Well, between then and now, I came across a homemade version of digital signage that proved to me that retailers really have come a long way toward embracing this technology for its business benefits.
July 6, 2012 at 9:02 am
The pizza shop owner should be complimented for his creativity but a VAR should contact him today to sell him a true digial signage solutions.
It would be interesting to find out what inspired him to take on this project and why he decided to accomplish it the DIY way instead of using a VAR.
July 6, 2012 at 9:39 am
I asked to speak with the owner, but he wasn’t in. Not surprisingly, the “dude” working the counter wasn’t really up to speed on the whys behind the solution. As far as not using a VAR, I’d assume that there aren’t any VARs working that small town and/or the owner doesn’t have the money to invest in a full-blown solution.