If you’ve been following this blog or reading our monthly magazine, you know that we’ve been writing regularly about the opportunity for our integrator audience to sell IP video solutions. At this point, we’ve used survey data, analyst commentary, comments from experts, anecdotes from readers who’ve successfully made the jump, and so on.
In all, I’d say we’ve left a trail of some pretty compelling information. Readers have been responding. Not a week goes by where we don’t talk with at least one reader who’s making the leap. We speak with many who are considering it.
And yet, I’m sure there are those of you who still feel video surveillance is outside your core competency (you’re wrong, by the way). Okay, so let’s try a simpler approach:
Why wouldn’t you sell IP video surveillance solutions?
You’ve got an existing customer to which to sell the solutions. The margins are higher than you’ll find in other tech segments (hello, POS dealers!). The technology has evolved on its own to fit within your line card. It’s exciting, powerful technology that can be used to solve your customer’s problems. Selling IP video should give you everything you’d want as an IT solutions provider — both personally as a techie and financially as a business person.
Get off the fence or pull your head out of the sand, and give IP video a serious look.